The True Value of MLM Rankings

MLM Rankings

If you’ve decided to take control of your own financial future and start your own home based MLM business, then congratulations to you!  Hopefully you’ve done some research on which companies would be a good fit for you and you have made a list and deleted the ones that don’t fit your personality.

Having a look at MLM rankings will give you idea of a number of things the top MLM companies are doing right, and further increase your chance of success by promoting a company that is doing well and being successful themselves.

There are several things that you should take under consideration when trying to find the best MLM company for you, so don’t simply start at the top of the MLM rankings and work down before making your final decision.

­­How long has the MLM Company been in business?

Most people should look for an MLM company which has been around for five to 10 years. Corporations appear and disappear rapidly in the MLM arena. They start up and then fail quickly for a various reasons, such as being underfunded, do not have enough capital to pay for in depth advertising and coaching, their products won’t be popular long-term, or the management is inexperienced.

Some millionaires have made their fortunes from getting in on early MLM startups, but be aware of the risks involved if you are new to MLM – do not feel tempted by prelaunch offers. If you’re interested in a young MLM company, you need to pay extra attention to the company’s financial and management strength, and will also need a strong upline who can help you develop marketing systems as they may not be available early one from the parent company.

Product rankings – there’s always competition

Secondly you must look at an MLM company’s products. Are they something you truly believe in and can be passionate about?

The key to promoting and selling a product successfully is to market and promote a product that you have belief in and something that you would buy.

It is extraordinarily tough to convince a prospect that what he is purchasing is the absolute best, when you know in your heart it is not. So find something you personally enjoy, can be positive about, and would buy yourself if you happened to come across it – even if it were not part of a business opportunity.

Amway and Mary Kay are at the top of the list of all of the best MLM selling firms, and that’s for good reason. The people that buy these companies’ products love to use them, and those that promote the products also have great trust in them.

Many customers may place repeat orders on their products on a consistent basis, but for new customers, you’d have to go out and demonstrate how to utilize the products, and most probably in clients own homes. Therefore, if you’re not comfortable doing parties in demonstrations as a primary means to grow your business, then choose a company whose products aren’t so “hands-on”.

Is the company rising or falling on MLM Ranking sites?

There’s a great website called MLMRankings.com that gives tons of info regarding MLM companies. The list is fairly exhaustive, so it is conveniently sorted in various ways, and broken up by the alphabet to make searching for a specific company easier. You may notice that many of the top MLM companies have products that appeal to women, such as household goods, cosmetics, cleaning products and clothing. If none of those appeal to you, keep looking, as there are plenty of great MLM corporations that appeal to men as well.

Take some time at MLMRankings.com to see what companies are moving up or down the list, if they’re moving down, try and find out the reason. They may have information listed at MLMRankings.com, but search the company on news sites as well.

Also, see what the companies moving up the list have in common. If there are 10 energy drink companies all climbing the charts, be careful. While that indicates a current hot trend, which may trigger easy sales in the short term, that also means there’s lot of competition in the future. Likewise, if the core common product is a new concept, make sure your company has other solid products to fall back on in case the trend fades.

Can you understand the compensation plan?

It’s critical that a company not only has a good compensation plan, but also one that you can understand. Various comp plans can have complicated names, and even more complicated features. Binary plans are fairly common, as are endless widt / limited depth.

If the compensation plan is not clear to you from studying the corporate literature, ask your potential upline for more details. The reality is, if you can’t understand the comp plan, your success with it is doubtful. For one, if you don’t know how to maximize your earnings, you won’t be doing simple things that could significantly increase your income. Secondly, if you don’t fully understand the plan, how can you explain it to future recruits? If it’s too complicated, best to stay away.

Put it all together – your due diligence

As you can see, there’s more to consider when selecting a company than just the MLM rankings. The company history, product line, and compensation plan are all critical. Be sure to perform your own due diligence vs. just trusting your sponsor. This is your business, and therefore your future at stake. Once you’re comfortable with your personal fit with the company, then check out the MLM rankings to reinforce your decision, giving you even more confidence as you embark on your exciting new venture.

Performing your due diligence can help put you ahead, but the sad reality is that approximately 97% of all network marketers fail to make money in that business, and drop out within the first year. They simply can’t ramp up the success of their business fast enough to afford the typical automatic product shipments required to stay active. If you’re finding yourself in the same situation, check out my free 5 day attraction marketing bootcamp for training on not only how to increase your MLM lead generation, but more importantly, how to build a true online business, not just a downline.

 

As always, if you found this post interesting or of value, please leave a comment, bookmark it, or share it with your friends. I love to hear your thoughts, and your input helps direct topics of future posts. And whatever you do, make it a great one!

Tags: , , ,

Facebook Comments:

Leave A Reply (10 comments so far)


  1. Francis
    4 years ago

    Evaluating an MLM company seems like a bit of a catch 22 scenario. You are trying to look for a hot trend, but the easiest way to gage the popularity of a program is by how many companies are competing for that commodity. Prognosticating the next big thing is a lot more difficult. If it wasn’t everyone would be getting in early on the next hot trend. You have to be daring to risk your time and money on a young concept.


  2. Stacey
    4 years ago

    I’ve encountered some material from marketers who have written about certain defining characteristics, or “red flags, in MLM compensation systems that lie at the root of the deceptions and horrendous loss rates suffered by MLM participants. MLMs with these characteristics could be considered “recruitment-driven MLMs, meaning they depend on unlimited recruitment for their survival and growth. I think anyone can think of a few examples of these types of programs. Is Herbal Life one of those? I wonder.


    • Kay
      4 years ago

      Last I heard, Herbal Life was successfully fending off those claims. One of the metrics I like to use is customer to distributor ratio. Ideally you want the company to have at least 4 customers per distributor. That’s a fairly healthy ratio. Obviously, the higher the better.

      Another watch-out is to verify that there is a true product that people are willing and wanting to buy. It’s a big, big world out there. The probably of saturating the world as a market is pretty slim if you have a real product that people want. The scams are where there’s no real product; just money changing hands. For example, someone wanted e to check out a “gifting” club. It reminded me of the chain letters I always went for as a kid. I always faithfully sent in my $1 to the appropriate person. Funny how I never once received a single dollar back. Someone obviously was breaking the chain…


  3. Bruce
    4 years ago

    I think it might be useful to give a point scoring system to each of the factors that this article points out. For example, you might give each factor that you consider to be regular one point and you might give 2 or 3 points to factors you consider to be far more important. Then, when you are done doing your homework on a company, you add up the overall score. I’m no expert. It’s Just a suggestion.


    • Kay
      4 years ago

      That’s a great idea! The trick, though, would be that the point values should represent your personality. For example, some people can sell anything, so the products wouldn’t matter as much. For me, though, they’re a really big deal. Likewise, if you’re brand new in network marketing, the company’s history, stability, etc. would matter more than an experienced person who knows how to build their own marketing. Once you decide what’s important to you, then the scoring system would be great!


  4. Marilee
    4 years ago

    Avon and Amway are number one and two the last time I checked the MLM rankings. But I wonder, how many rating sources there are and how reliable or accurate they are relative to each other. There is one network at the number 3 spot that I have never heard of. It’s called the Empower Network. This is an example of a company that isn’t #1, but is worth checking out thoroughly.


    • Kay
      4 years ago

      Marilee- Am going to do a video to help folks interpret the trends, and show some other ranking sites as well. Empower Network, though, is a pseudo-MLM. It’s a blogging system for network marketers, not a traditional product company.


  5. David
    4 years ago

    Knowing how to get good rankings is a very important part of the business that you are talking about doing at home. I took some classes on this very subject before I started my business and I am so glad that I did. Your post gives us a lot of helpful information and tips, you did a great job and I look forward to the competition this will surely bring my way.


  6. Robert
    4 years ago

    This is a great article for posting about starting a home business, you can do this and make some really good money as far as I know. Thank you for doing this and please keep posting helpful tips for fixing issues once you get started etc. I love the idea myself and look forward to getting started making money as soon as possible.


  7. Jerry
    4 years ago

    Thank you for doing this I have been thinking about doing this for awhile now but this has really lite the fire in me again to get started. Your information took me awhile to get through but it was really good and helpful. Thank you for doing the work that you did I am looking forward to seeing more from you that will help me along the way.