Becoming an Alpha Network Marketing Leader

Network marketers can be thought of as one of two types: alpha’s and beta’s. Which are you? If you’re not sure, here are some traits or ways that people generally think of the two personalities:

Alpha’s – natural leaders, charismatic personality, knows what they want and goes after it, knows who they are, confident, indifferent, make fast decisions, competitive, take on more stress, a bit obsessed with timeliness

Beta’s – followers, less competitive, steady workers, creative, relaxed, lower stress levels, patient,  tolerant, plan ahead, productive under stress, social, flexible, may tend to procrastinate

Now let’s add some aspects that you may not have thought about, and envelop them within network marketing.

Beta’s – Primary objective is to be protected and cared for. They seek out an Alpha to follow in the belief that everything will be alright if they follow the Alpha’s lead. The “done for you” systems really appeal to Beta’s.

Alpha’s – Primary objective is to reproduce. They seek out effective systems, optimize them to fit their specific needs, and train their team in the hope of developing other Alpha’s. They take care of Beta’s because they know the future Alpha’s will be produced from the Beta’s (their team).

By now you should have some sense of whether you’re more Alpha or Beta. Don’t worry, both types can make a lot of money. However, the Beta’s income will always be dependent on the Alpha’s.

For most people that’s fine; they’re only after an extra couple hundred bucks a month to help with day to day expenses. As long as the Alpha stays in place, meeting your objective can be fairly straight forward. Be careful, though, if your Alpha retires, dies, or otherwise leaves their position. If that happens, you’ll need to find a new Alpha to survive.

If you want that true break-away income, it’s far easier to obtain if you’re an Alpha.

So if you’re a Beta, but want to become an Alpha, what do you do? Here are a few suggestions to help with your transformation: 

  • Find some Alpha’s you admire, and model what they are doing. Do they have a blog? Do they excel in a particular type of marketing? What do they do to obtain leads? What is their presence like on Facebook?
  • Invest in yourself. You know you better than anyone be honest. Do you have issues with procrastination? Are you terrified of speaking in front of others? Is “organization” one of those words you heard once on foreign documentary? In this day and age of online everything, whatever your issue is, there’s a course out there to help you get past it. If Helen Keller can overcome being blind and deaf to become an international sensation and hero to thousands, you can definitely overcome your shyness, lack of focus, whatever. Don’t let those issues be your excuse not to succeed.
  • Evaluate your strengths and passions. There’s an inherent tendency to be good at things you enjoy. While you need to overcome debilitating issues (or find someone else to take of those things for you), you should focus on building upon your strengths. Find or create a system that will leverage your giftings. Do you like to write? Are you a computer nerd? Like to talk with people one on one? Enjoy hanging out online? Like having parties? Each of those examples could be the cornerstone of an awesome system.
  • Realize you don’t have be an expert. You’re objective is to be enough Alpha to attract Beta’s. Regardless of what you think, you’re not in competition with the guru’s of the world. The people you recruit don’t even know those people exist. All you have to do is stay three steps ahead of your target market. As you continue your growth, you’ll naturally attract higher caliber people, but that will come naturally at your own speed of development.
  • Learn, learn, learn. Grow, grow, grow. The world needs you to be the best you possible. As you grow, your passion can’t help but infect others. There’s an almost magnetic attraction to people who are passionate about something. And if that something is a way to make money, you’re sure to have people who will want to follow you (your Beta team) to find out how they can be more like you (their Alpha).
  • As you transform into a powerful Alpha network marketing leader, realize that your purpose has also changed. Your objective, your responsibility, is to replicate yourself. That means training your team, and looking for those Beta’s who are also budding Alpha’s. Reach out to them, show them special attention and mentor them in their development. How? Use your own progression as a blueprint that they can follow.
  • Make it easy on yourself – invest in systems designed to help you. You can do this the hard way (by yourself), or the easy, fast way by learning from those that have already made the transformation and figured out all the shortcuts. My favorite system is MLSP, and they have a great two week trial to test drive their system. Even if you choose not to continue your membership, the amount of training they have in the back office will get you well on your way to becoming that true Alpha leader you’re destined to be.

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Leave A Reply (21 comments so far)


  1. Randy
    4 years ago

    Well I suggest anyone who is looking into getting into Marketing or network marketing should read this post because it really sounds like you know what you are talking about here. I am going to send this to my friends and family because they have been talking about marketing for quite sometime lately. Thank you for doing this work and blogging it.


    • Kay
      4 years ago

      Thank-you Randy for your kind words. Let your family know to come visit this site, and let me know if I can do anything to help you or them out.


  2. Troy
    4 years ago

    I have not yet looked in depth into this marketing system, but I do know that If you’ve tried a network-marketing venture in the past, you know how tough it can be to get started and stay motivated. In order for your network marketing business to be a success, you should begin to think like a CEO. When you manage your company with strong convictions, your customers are assured that you believe in your products and services.


  3. Frank
    4 years ago

    After reading this article, I suddenly realized that I am not made out to be a marketing person, let alone an alpha marketing. I am beta all the way. I am artistic, stress free, worry free, but I can work steadily so long as I have regular breaks so I do not get burned out. I do well with developing websites and taking pictures, but if I’m not careful, I can get into procrastination.


    • Kay
      4 years ago

      Frank- Anyone can market, and your creative side could be an added asset in that regard. If you want to be a successful network marketer, you probably would either need to hook up with an alpha leader, or realize you’re going to go through an unfamiliar transition to become one yourself. What I’ve personally found is that transition to leadership can be scary, but it’s really fun when it covers something you’re really passionate about. For me, I like helping people. It drives me, and I’ve found a forum that can literally impact thousands. So if I’m ever hitting that new, uncomfortable ground, thinking of the broader impact will keep me moving forward.


  4. Eddie
    4 years ago

    What excellent advice! I have always just dismissed the notion that I might ever have the capacity to succeed in any type of sales or marketing. I am aware that I do not possess the personality traits for a career in any type of sales. And when I read this article, I was sure I was right in not giving it a shot, until you taught me that you can complement a person of opposite skills and still be able to succeed.


  5. Larry
    4 years ago

    Eddie I understand where you are coming from here and I agree I don’t have the personality of a leader either. I am what they call an introvert and I am not one of those people that likes to be out front where all the attention in on me, that is my husband, which is what makes our relationship so great and equal. Keep up the good advice.


  6. Eddie
    4 years ago

    I loved your advice about being a leader and the kind of personality you have to have to be good at it and the fact that you need this to be a marketing person is something that most people wouldn’t know I am sure. People think they can get into online marketing and it won’t be hard to be the leader they need to be but they soon find out that they are wrong.


  7. charles
    4 years ago

    some tiomes situation / surrondings determine my alpha/beta personality


    • Kay
      4 years ago

      Charles- Thanks for sharing!

      What you said makes perfect sense. Probably has a lot to do with how comfortable / confident you’re feeling. If you can focus on situations / topics where you’re already confident, it will naturally translate to your behavior.


  8. Paula
    4 years ago

    Hello Kay,

    I am a beta, would like to become a Alpha.

    Paula


    • Kay
      4 years ago

      Paula – You’ve already shown me you have what it takes – a major “why” that can overcome any fear. You just need some training and I think you’ll do well. E-mail me your address, and I’ll send you a book that can help get you started off well.


  9. Jennifer
    4 years ago

    I learned years ago that success happens when you surround yourself with people who have the knowledge and the knowhow. In the world of internet marketing, So, instead of just following one person who may or may not have made the money they claim to have made, you should surround yourself with those people who have made some success online. Remember the old saying, you are what you eat…well, in this case you are what you hang out with.


  10. LaDonna Wheeler
    4 years ago

    Kay, you are right on point!


  11. Randy
    4 years ago

    Thank you so much for posting this I have learned so much about myself but about my husband and my son as well. I now know that they could both be salesmen but I on the other hand could not. This has been a great blog post and you have done a great job on this. Thank you again for the post I hope that you will post again soon.


  12. Mina
    4 years ago

    I think you have more information in your post than I have read in any of my text books about marketing strategies. Thank you for taking the time to post all the information that you have I look forward to showing this to my professor to see what he has to say. Will you be posting more information like this soon?


    • Kay
      4 years ago

      Am working on some Aweber training videos first, as that’s what the majority requested when asked a while ago. Once past that, will pick it back up with different kinds of training, some tactical, some personal. If there’s something specific you’re interested in, please let me know!


  13. Anthony
    4 years ago

    A two week trial offer for a membership in this network sounds pretty good to me. I am used to paying for 30 day trials, but hey, you can’t have it all your way. At least you get a video introduction in exchange for your email address and that is fine by me. Maybe it is appealing content like this that generates a good amount of leads per day.


  14. Warren
    4 years ago

    They say there are two skills that someone MUST master in order to write their own ticket in networking marketing and own their “You Inc” business model from start to finish. 1: Marketing and lead generation. 2: Personal confidence and leadership. (Being Alpha). But from what I am reading, 80% of networkers have neither. 10% have one or the other. And the top 10% have mastered both.


    • Kay
      4 years ago

      Warren- That’s a sad but pretty accurate analysis. The vast majority fail within the first six months, not able to make enough to cover their autoship. That’s a big part of the reason I’m so jazzed about training systems like MLSP, where ordinary people can learn the skills necessary to not only transform their business, but transform their lives.


  15. Danny
    4 years ago

    I was always aware that it takes a certain breed to be a good sales person. I knew this from working in telemarketing rooms as part of the administrative support team for the sales people. So I understood that I was more cut out to work in the marketing department where my duties focused on generating leads for the sales people. So this dynamic has always existed, even if I wasn’t aware of it.